Creating Waves of Awareness
I want to share some information that I learned from a symposium and annual general meeting I attended this week. It was put on by the Canadian Internet Registration Authority. The keynote speakers were Terry O'Reilly, the radio host of CBC's "O'Reilly and The Age of Persuasion", and Mitch Joel, Social Media Expert and author of "Six Pixels of Separation". The panel - Architects of the Internet: Paul Vixie, Internet Systems Consortium; John Demco, Webnames.ca; and Chris O'Neill, Canadian Director for Google. A very impressive line up of people, and very impressive that I, a homeopath and artist, and quite inept at anything technical, went to this event. Since I happen to own a few .ca domains besides my torontohomeopath.ca I was entitled to go and I am happy that I did.
Except for the part where the panelists were talking about things that went way over my head, and I fell asleep, here is some of the information I thought was interesting:
According to the public, including recent immigrants to this country, "Canadian" is about hockey, coffee, and beer. This is apparently a good thing.
On the Internet:
There has been a -12% drop in trust in internet businesses from last year.
People clicking on banner ads since 2007 has dropped -50%
There are more grandparents than high school kids on facebook.
The new entrepeneurs are mostly in the "green business"
The #1 search engine is Google. The #2 search engine? This was a surprise to most of us - youtube!
Advice for those of us with websites:
Keep it simple.
Publish - don't "market".
Tell a story about your product. Stories add value.
Customers want to buy from people they love and trust, and those that give value. It is not about price.
Be open: give your phone number and email address.
Open yourself to people being able to post their comments on your site.
I have been redoing my site for a few months and hopefully I'll be able to implement what I learned. Hope this helps you - even if you aren't Canadian.