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Creating Waves of Awareness

I want to share some information that I learned from a symposium and annual general meeting I attended this week. It was put on by the Canadian Internet Registration Authority. The keynote speakers were Terry O'Reilly, the radio host of CBC's "O'Reilly and The Age of Persuasion", and Mitch Joel, Social Media Expert and author of "Six Pixels of Separation". The panel - Architects of the Internet: Paul Vixie, Internet Systems Consortium; John Demco, Webnames.ca; and Chris O'Neill, Canadian Director for Google. A very impressive line up of people, and very impressive that I, a homeopath and artist, and quite inept at anything technical, went to this event. Since I happen to own a few .ca domains besides my torontohomeopath.ca I was entitled to go and I am happy that I did.


Except for the part where the panelists were talking about things that went way over my head, and I fell asleep, here is some of the information I thought was interesting:


According to the public, including recent immigrants to this country, "Canadian" is about hockey, coffee, and beer. This is apparently a good thing.

On the Internet:

There has been a -12% drop in trust in internet businesses from last year.

People clicking on banner ads since 2007 has dropped -50%

There are more grandparents than high school kids on facebook.

The new entrepeneurs are mostly in the "green business"

The #1 search engine is Google. The #2 search engine? This was a surprise to most of us - youtube!

Advice for those of us with websites:

Keep it simple.

Publish - don't "market".

Tell a story about your product. Stories add value.

Customers want to buy from people they love and trust, and those that give value. It is not about price.

Be open: give your phone number and email address.

Open yourself to people being able to post their comments on your site.


I have been redoing my site for a few months and hopefully I'll be able to implement what I learned. Hope this helps you - even if you aren't Canadian.

Views: 71

Comment by Debby Bruck on September 23, 2010 at 11:43pm
Thank you for reporting on your experience at this marketing meeting. Thank you for sharing these tidbits that help improve our internet usage and understanding of the demographics and target audience for our services, products and information.

It is true that Google is top search engine and YouTube is number two. Google owns YouTube.
They are integrated together.

People are into multi-media visuals and audio.

I've been trying to tell everyone that it is no good to PUSH and SLAM and BLAST your message. That's a good way to turn people off. Simply connect, share good information and people will get to trust you and consider you a friend. From there, develop a rapport and if you have something worthwhile to offer and people want to listen - ONLY THEN do you politely tell about what you have to offer.

Remember Social Media and Social network marketing is about creating relationships and making it a two-way communication.

People want to hear our message about Natural Products, and Healthy Living.
Comment by DR. ARINDAM DUTTA on September 23, 2010 at 11:52pm
Dear Marilyn,
I think it'll not be irrelevant here -

..............ARINDAM
Comment by Dr Muhammed Rafeeque on September 23, 2010 at 11:59pm
Thanks for sharing that information.

It will be very useful if the members share the extracts from each and every seminar they attend!
Comment by Dr. MAS on September 24, 2010 at 3:29am
Quote: Be open: give your phone number and email address.
---------------

This I am saying for the last 22 years. My name, postal address, mobile number, email address website, clinic address, pics and even NIC Nos are available on net becasue I do not want to decieve any person and don't want to be decieved by anyone.

I think I have gained 90% advantage and only faced 10% lost in this practice. In comparision to those who have hidden themselved under 100 curtains they have gained 10% and lost 90%.

My email address is open at each every website. Its the practice of mine from the last 20 years but I never faced any harm. My Assistant and Computer Club Administrator assist me in operating my emails. Its all the fear in our mind that somebody will send harm to me. I recieve 100 of emails daily due to open address but for that purpose I have also taken few measures, therefore, I am somehow safe :) But gained so much. I recieved so many information which can not be recieved if I will keep my address private.

Open up and come forward with your real personality. Don't hide yourself if you have the courage. 22 years ago, my user name was Dr. Mas (you can surf) and today is the same. We people make so many duplicate names on different websites but I do not but it is also a fact that atleast 500 students per anum are gone under my hands and they all know my user name and password. My organization Dr. MAS know each every person their user names and password and few also use them. The reason is they know each other sit with each other and talk daily. My students and colleagues and few doctors are registered with Dr. MAS (organization name) but they are not me. But who is who is a big question?

Hence, be fair and don't make aliases.
Comment by Debby Bruck on September 24, 2010 at 12:54pm
I find that to protect yourself from spam and those who can cause havoc in your life, please be discerning with the contact information you give out on websites. Remember there are robots and spambots and ways that can cause tremendous frustration via the internet.

I gave a hint previously to enter your email without a direct link by typing NAME@ dot com
Many people today have a spam filter and protect their computer with passwords and firewalls.
Your email can be set up to only open in text mode unless you know it is okay to view in HTML
Comment by Marilyn Freedman on September 24, 2010 at 1:08pm
Mitch Joel said that parents are tearing their hair out because their kids are sharing all this information about themselves that we think poses all kinds of problems but the kids get emails from only their specified interests. It's the parents who get all the junk, and spam. I post my email as marilyn at torontohomeopath dot ca - if I'm nervous. I do get tons of spam though and much of it seems to come from me so I can't filter it.
Comment by Dr. S. N. Rashid on September 26, 2010 at 3:53am
We are here to get ourselves connected to enrich our knowledge of homeopathy for the development of homeopathy to serve people and to save them from the damaging effects of the existing system of medication. We are ready to open ourselves to all, provided they are eager to accept our information with an open mind without being dogmatic to follow the doctrines of the Masters of homeopathy. We are ready to follow the valuable advices of Marilyn.
Comment by Marilyn Freedman on September 26, 2010 at 7:53am
That's very sweet Dr. Rashid.

Thank you for this chart, Arindam It's interesting - the biggest use of google is to spell check...

Dr. Mas - I think I have to change my password in a couple of places now. I never thought about who knows the passwords and how many places I have left my password...

Thank you for your comment Muhammed.

Thank you, Debby, for your encouragement and support.

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